Customer or job story
The job you just finished, the customer you just looked after. You give the details and up to your real photos.
Now available
Tella Social Bot
Meet Tella, your social media bot. A simple social media solution for small business.
Never let your photos or videos go to waste while you are in the shop or at work. Text them to Tella, approve what comes back, and you are posted.
One-off setup $750 + GST. Plans from $39 per month + GST. All plans include multiple channel support.
How it works
Four steps, and three of them are ours
The whole point is that it fits into a working day. You send Tella something and you approve something. Everything in between is Tella's.
Text Tella
Tella is your bot, and it lives in the messaging app you already use. Text it from wherever you are, standing in the shop or sitting in the van. A photo, a short clip, or a couple of lines about what happened today. No app to learn, no desktop, no login.
Tella builds the post
Tella writes the caption in your voice, from your brand brief. If it is a video, your script is spoken by your avatar in your own cloned voice. Tella invents nothing you did not supply.
You approve or set for auto approval
Tella sends the finished post back to you before anyone else sees it. Change the words, or skip it entirely. Once you trust the output you can switch a post type over to auto approval and let it run without you.
One-click post
One tap and Tella publishes to every channel you have connected, each one reported back to you separately so you know exactly what went where.
Totally customised to your business brief.
Nothing goes out unseen
The two moments you are asked to approve
Tella stops twice, and both stops matter. The first protects your money. The second protects your feed.
You send
Photos and facts
A picture, a clip, and the details only you know.
Tella drafts
The words
Caption or script, written in your selected video and voice from your brief.
Gate 1
You approve the words
Changes are free right up until you tap approve.
Tella produces
The finished post
Rendered and packaged, with live progress while it works.
Gate 2
You approve and post
Watch it first. Skip, and nothing is ever published.
Producing the video is the only step that spends anything, and it sits behind Gate 1. That is deliberate: a wording change costs you nothing as long as you make it before you approve. It is also why there is no regenerate button at Gate 2. Skip it, start again, and nothing has been wasted.
What you can ask for
Three kinds of post, one conversation
Say hello to Tella and you get a short menu. Everything else, the writing, the filming, the captions, the posting, happens on the other side of that menu.
Straight to camera
A promotion, an update, an opinion. You supply the script, your chosen avatar delivers it, and Tella posts it.
Single image post
One photo, no video. Tella writes the caption from the picture and your brand brief.
Guardrails
Rules that are there for a reason
Each of these looks like a missing feature until you know what it prevents. Most of them were bought with a real incident on somebody's real account.
Your figures are the only figures
Tella cannot invent a price, a date, a discount or a percentage you did not type. If you did not supply it, it does not appear in the post.
Approved words are spoken verbatim
Tella's draft caption or script is a starting point. Whatever you approve is exactly what gets published, or exactly what comes out of the avatar's mouth. Unchanged.
Nothing is posted twice
A publish is never silently retried. A second tap on approve cannot double-post: the first tap claims the job and the second finds it already claimed.
Photos are screened before they air
Tella drops screenshots, documents and unusable frames rather than publishing them, so a stray photo in the roll never becomes a post.
One business, one voice
The video avatar's look can change between takes. The cloned voice never does. It belongs to your chosen person at your business, with your consent.
There is no regenerate button
Every regenerate is another paid render, and people tap it reflexively. Tella does not offer one. Change the words before you approve them, where changes are free.
Built around your business
One approval, every channel
Every plan includes multiple channel support. Approve once and the post goes to all of your connected accounts, with each one reported back separately so you know exactly what went where.
Adding another channel later takes no new development. Connect the account and Tella's next post goes to it too.
See what each plan includes → Instagram Feed posts and reels
Facebook Pages and reels
LinkedIn Company and personal
TikTok Short-form video
How Tella gets built during setup
A one-off engagement fee. We sit down with you, learn how your business talks, build your brand brief, connect your channels and tune Tella until the posts sound like you. Charged once, before your first month.
- Discovery session on your business, customers and tone of voice
- Your brand brief written up: what you sound like, and the never-say list
- Channel setup and connection for every account you want posted to
- Tella tuned and tested on your real photos until the output is right
- Handover session so you can run Tella from your phone on day one
Pricing
Four plans. No surprises.
A one-off $750 plus GST to get you set up and sounding like you, then a monthly plan sized to how much you want to post.
Option A
Image Only
$39 /month + GST
Photo in, finished post out. No video.
Option BImage + Avatar Video
$299 /month + GST
Talking-head video plus everything in Image Only.
Option CHigh Volume
$399 /month + GST
For a daily posting habit across several channels.
Option DUnlimited Generation
Talk to us priced on your setup
Bring your own server and API keys. We run the software.
Questions
Frequently asked questions
The things small business owners ask us first.
Who is Tella?
Tella is your social media bot. It is the thing you text your photos to, and the thing that writes the caption, produces the avatar video and publishes the post once you approve it. One Tella is set up for your business at the start, tuned to your voice, and it is the only thing you ever have to deal with.
What do I actually have to do?
Text Tella a photo, a short video, or a couple of lines about what happened today, from your phone, wherever you are. Tella handles the caption, the video and the posting. The only other thing you do is tap approve.
Do I have to be on camera?
No. On the Image Only plan there is no video at all. On the video plans your avatar and cloned voice are built once during setup, from a short recording, and after that you never have to film anything again.
Which channels can it post to?
Instagram, Facebook, LinkedIn and TikTok. Every plan includes multiple channel support, so one approval sends Tella to all of your connected accounts at once, and each channel is reported back to you separately.
Can anything get posted without me seeing it?
Only if you decide it can. Approval is on by default: every post comes back to you first, and on video you approve twice, once on the words and again on the finished video. Once you are happy with how a post type reads, you can switch that one over to auto approval. Nothing is ever set to auto without you turning it on.
How long does a video take?
Usually a few minutes from approving the script. While it renders Tella sends live progress rather than silence, and you can ask Tella how the job is going at any point and get a real answer.
Will the posts sound like a robot wrote them?
Tella writes from a brand brief we build with you during setup: how your business talks, who you are talking to, and the things you never want said. Nothing gets invented either, no price, date or figure appears in a post unless you typed it.
What does it cost?
Setup is a one-off $750 AUD plus GST for the initial consultation and Social AI development. After that, plans run from $39 to $399 per month plus GST depending on how much video and image generation you need. Option D, unlimited generation on your own server and API keys, is quoted individually.
Who is behind it?
Tella is built and run by PatrolX Technologies Pty Ltd, based in Melbourne and serving clients worldwide. The same team builds AI systems in production for businesses across Australia, India and global markets.
Get started
Happy to give you a demo
Message us and we will show you client deployments we have running right now, then walk through what yours would look like. More time, more customers, more growth, without another job on your plate.
📍 Melbourne, Australia · serving clients worldwide